Another sweet new idea: Musical Road

Love this idea for Honda Civic: You know those grooves on the side of the highway that will provide a solid “wake-up call” when you veer off the road? Well, what you could use those grooves to play a song when you drive over them? That was the plan. A few small problems in execution: [...]

“Why Didn’t I Think of This: Web Design” -Preview

For an upcoming post with the above title, I’m finally going to collect all the incredible websites I’ve stumbled upon and give them their well-deserved recognition. What makes a website good? Only about 1,000 things, but to name a few:
-Aesthetic (First impressions matter people)
-Navigation (Not only must this be easy to decipher, but doing it [...]

“Why didn’t I think of this” Vol. 1: TV

Work that makes you say “WHY didn’t I do THIS!?”. Some are great because they are smart as hell and some are just funny, but every time I see them I’m reminded how much I love ‘em.
DISCLAIMER: NO these are not “THE TOP ADS OF ALL TIME”. NO they aren’t in any order. YES you [...]

The Girl Effect

Meaningful Brand Experiences

I found David W. Norton’s article “Toward Meaningful Brand Experiences” particularly interesting in correlation to a personal revelation I’m going through about my place in the advertising world. I have been struggling with the idea that deeming something “effective” advertising, for some people, might be determined only by whether or not it would cause people [...]