Tag Archives: Lists
Is/Isn’t and the Creative Process
One of my favorite ways to wrap my mind around a brand is to do an exercise I call, “Is/Isn’t”. Basically all it consists of is making two columns, and writing abitrary items in either colum (IS or ISNT) to … Continue reading →
Filed under creative process, food for thought
Tagged as creative process, Lists, mccain, obama
For the Listmakers
Here’s a little somethin’ somethin’ for those of us who couldn’t make it through the day without making lists. Every surface in my life is decorated by colorful little squares of paper containing things that need to be done. The … Continue reading →
