One of my favorite ways to wrap my mind around a brand is to do an exercise I call, “Is/Isn’t”. Basically all it consists of is making two columns, and writing abitrary items in either colum (IS or ISNT) to help develop an idea of what the brand is.
Recently, I stumbled upon THIS blog entry [...]
Posts Tagged as ‘Lists’
November 21, 2008
Is/Isn’t and the Creative Process
Filed under creative process, food for thought
Tags: creative process, Lists, mccain, obama
October 2, 2008
For the Listmakers
Here’s a little somethin’ somethin’ for those of us who couldn’t make it through the day without making lists. Every surface in my life is decorated by colorful little squares of paper containing things that need to be done. The dashboard in my car, my bathroom mirror. Even as I speak, my wrists are resting [...]