Is/Isn’t and the Creative Process

One of my favorite ways to wrap my mind around a brand is to do an exercise I call, “Is/Isn’t”. Basically all it consists of is making two columns, and writing abitrary items in either colum (IS or ISNT) to help develop an idea of what the brand is.
Recently, I stumbled upon THIS blog entry [...]

For the Listmakers

Here’s a little somethin’ somethin’ for those of us who couldn’t make it through the day without making lists. Every surface in my life is decorated by colorful little squares of paper containing things that need to be done. The dashboard in my car, my bathroom mirror. Even as I speak, my wrists are resting [...]